Expert Senior Living Consulting
Smith & Associates provides senior home consulting services that improve operations, staffing, compliance, marketing and care delivery to help your senior living retirement community run smarter, deliver better care, and achieve long-term success.
With over 20 years of industry experience, Smith & Associates partners with senior living communities to improve operations, enhance service quality, and future-proof every aspect of their business—from new builds and staffing to compliance, care programs, and marketing.
Services
New Build & Construction
From site planning to staff onboarding, we help you build a senior home that runs smoothly from day one. Our turnkey solutions cover every step—research, licensing, policies, and operations.
Operational Excellence
We work closely with your leadership team to refine systems, improve service delivery, and elevate every department. The goal: a smarter, more efficient, and higher-performing senior residence.
Program Development
We support your hiring process with tailored recruitment strategies, onboarding systems, and hands-on staff training to ensure every team member is set up for success from the start.
Recruitment & Staff Training
We design engaging, evidence-based programs that meet the unique needs of your residents—covering memory care, wellness, social activities, and quality-of-life enhancements.
Sales Support & Training
Our sales training programs help your team build stronger connections, improve lead conversion, and drive occupancy. We also support outreach strategy, follow-ups, and nurturing systems.
Marketing & Promotion
From brand strategy to websites and advertising, we help you stand out and stay visible. Our marketing solutions are designed to boost awareness, drive traffic, and increase move-ins.
Trusted by Leading Brands
Guiding Senior Living Communities Toward Excellence
— OUR STORY
About Smith & Associates
Led by senior living expert Joanne Smith, Smith & Associates helps residences operate smarter, grow stronger, and deliver better care. With 20+ years in the industry, we support everything from new builds and licensing to staffing, training, and marketing.
Our approach is rooted in operational excellence—combining strategy, systems, and people to create sustainable results. We help you work more efficiently, elevate resident experiences, and stay ahead of market demands.
— OUR SENIOR COMMUNITIES
Built Thoughtfully. Designed for Impact.
Every senior living community we help build is approached with care, precision, and long-term vision. From clinical programs and compliance to culinary services and staffing structures, we design each department to function efficiently and support your overall success.
Our goal is to help you maximize every area of your residence—ensuring operational flow, cost-efficiency, and elevated standards that set you apart in the market.
A Proven Partner in Senior Living Success
At Smith & Associates, we don’t offer cookie-cutter solutions. We take the time to understand your unique challenges and design strategies that create real, lasting results. With deep industry knowledge, hands-on experience, and a commitment to excellence, we help you elevate every part of your operation.
Operational Excellence
Team Empowerment
Smarter Staffing
Stronger Systems
Regulatory Confidence
Strategic Growth
Resident Satisfaction
Marketing Impact
Shine Brighter.
From move-in to menus, staffing to satisfaction—your senior home can run like a well-oiled machine. Let’s build the kind of community everyone’s proud to call home.
Why Work With Us
We become an extension of your team—bringing structure, insight, and accountability to help your community thrive today and into the future.
20+ years of experience in senior housing operations
Data-driven insights to help you make confident decisions
Strategic support from new builds to turnaround projects
Training, recruitment, and leadership development
Full service: operations, staffing, compliance & sales
Seasoned in marketing, SEO, social media and digital.
Experts in optimizing underperforming departments.
A customized, hands-on approach—no one-size-fits-all playbook
Meet the team
Led by industry veteran Joanne Smith, our team is built on decades of hands-on experience and a deep understanding of what it takes to run a successful senior living community. Joanne brings in a trusted network of specialized professionals—from compliance experts and care consultants to marketing strategists and operational leads—each handpicked to support your project with precision and purpose. No matter the challenge, we assemble the right talent to deliver results.
Let’s work together.
Interested in working together? Fill out some info and we will be in touch shortly!